The trust ends at the border of the family
◆ Family based companies which are usually small
◆ They have customs to extend the trust beyond the limits of the family
◆ Large companies with the involvement of non-family members at high positions
Other factors lead economic growth
policies are controlled elite group
No only one political culture leads economic growth
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
2) Library as a cultural space
In the past, most people thought 'a library' is a place where people try to read books. However, libraries are changing considerably. We believe the library plays an important role in the society, as a cultural space. It is possible to guess this assumption with libraries around us.
First, we can assume that 'a library' becomes more creative place with
Continuous satisfaction and trust of clients through reasonable meetings.
* Put the satisfaction of clients first : It will be the greatest when the original and new ideas put together with the efforts that come from personnel of Duo.
* Guide the right wedding culture : Duo has led a sound and reasonable matchmaking culture. They also try the right wedding culture to take root in Korea.
change)개입은 변혁적 변화(transformational change)를 계속적인 전략 설정, 조직 설계 그리고 변화 실행으로 확장한다.
― 지속적인 변화에서는 특정한 전략과 조직 설계를 창출하고 실행하기 보다는 근본 구조, 과정, 그리고 새로운 형태의 경쟁적 우위를 산출하는 활동에 집중한다.
1) 적응적
Nationalism & Utilizing archaeological culture
Development of Culture - historical archaeology in Germany
Culture - historical archaeology was Established in earnest by Vere Gordon Childe
☞Late 19C
Biological evolution = Cultural evolution
☞Early 20C
Cultural change => immigration and diffusion
☞Since then
Early 20C paradigm was combined with Imperialism and nationalism
Also most of libraries have gone to cities while rural areas are still being disregarded. So Library should establish at regular intervals to use small town people.
2. Academic library
1) Crisis of librarian
As ICT technology developed, It has brought lots of changes to library. Firstly, librarian work of information resource research, evaluation, selection, processing, offer etc. increased.
Various choice for menu
Lemon soju called Chu-hai
Make a toast once at the beginning
Respect of privacy
‘Early goers save money’
Respect personal life
Adaptable of new technology
Self-confidence and Family-centric
Achievement-Oriented
Broad network and interests
3. Discussion about Marketing Plan.
Situation Analysis.
Internal Environment
Organization culture
OB’s organization culture has changed since Interbrew has its authority to manage it. Before M&A with Interbrew, OB’s culture was more likely under the tangible strict order from the position and even private relationship was very important part respect to get promoted. These are
of consumers' consumption and CSI of apparel consumption is very close to 1, in other words, they are very related with each other.
1.1.4. Correlation between CSI of expected income in future and CSI of apparel consumption is very close to 1, say, they are very related to each other.
1.1.5. Overall, we can conclude that apparel industry is seriously influenced by business cycle.
1.1. Culture